On “Inclusive” Sizing, fitness and fatness.

Or…stop doing that.

As we slide out of the most intense portion of new year new me bullshit, I have to talk about something I keep seeing and a conversation I had on the facebook. I want to discuss the letdown of trying to jam fat positivity or body positivity into commerce and why you can’t preach health and self-love and try to market the acoutrement to those things and ignore fat people.

A while back, I spotted a FB ad for “inclusive” sport and fitness wear. A few models had not flat bellies sort of, some touching thighs, lots of Girl Power poses and some non-White models. As far as basic inclusivity they were sort of doing it. I read through their credo that had a lot of woowoo, a lot of OMG WE LOVE YOU AND OURSELVES and yet I found their branding and messaging to be lacking. This is why body positivity or fat acceptance dressed up advertising is a.) not great and b.) disingenuous.

I checked their store and they had a lot of the usual “lifestyle” type workout gear. Lots of cute if plain for the price leggings, crop tops and “bras”. Now, for reference I have been looking at work out gear for myself and my #1 concern is bras. I want something sturdy, fitting and supportive. Now, as I scrolled through the “bras” the first thing I noticed is that for the 5–6 different models of close but slightly varied sizes, none of them were busty.

I have DD titties. Not super huge, not small. They are hefty and when not held properly, they swing around when I move, and it…